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Pure 360 Email Marketing is so much more than just your standard email marketing software. This innovative content marketing platform supports both email marketing as well as text (SMS) marketing campaigns all in one unique product called Pure Response. To make things easier to manage, Pure 360 Email Marketing offers several levels of service so that you can pick just the right service and the right price plan for your needs.
This makes it possible for Pure 360 to offer email and SMS marketing services that are customizable, flexible and, most importantly, able to change as your company evolves.
On the negative side however, this means a straight forward price plan is not available on the Pure 360 website. Price being arguably one of the most important factors in your purchase decision, filling out a contact form just to get a price list felt like a bit of a hassle, especially when you are still in the early stages of your research and are simply shopping around. Almost all the other email marketing services in this category have an honest and simple price plan published on their website which makes quick comparison a far simpler process.
Apart from this slight annoyance, overall we were impressed by the range of features that Pure 360 offer. The built in message editor allows users to create custom email newsletters and text messages with just one click. Pure 360 Email Marketing also has the added ability to track your messaging through devices, so you can see who is reading your messages on their mobile phones or computers for more streamlined marketing campaigns that go directly to your market. We especially liked the Heatmap tool which shows your marketing email with an interactive overlay showing the parts that drew the most attention from your subscribers. This can be especially useful for starting out in the world of email marketing as you will be able to continually tweak your emails according to what the subscriber best responds to. You can contact Pure 360 by email or phone and we found the customer service to be prompt and our questions were courteously addressed in a knowledgeable way.
If you are looking for a flexible and well-rounded approach for your email and text marketing needs, you’ll be more than happy with 360 Pure Email Marketing. Visit their website for more information and get in touch with them for an up to date price list.
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