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Pinpointe combines the best of the best email marketing services available today, with a feature-rich product that caters to the needs of businesses of all sizes. From the small business to the large corporation, Pinpointe has been designed with B2B email campaigns in mind. In our independent review, we found Pinpointe easy to use, with multiple components that make this a one-size-fits-all solution for any business looking to take their email marketing campaigns to the next level.
Pinpoint boasts all the features you would expect from a top of the range email marketing service. With everything from advanced list management options to detailed campaign reports, advanced users will find all the tools necessary for a professional marketing campaign at their fingertips. While it was relatively easy to sign up for the free 15-day trial period, it took some time to explore the many features and services available on the cloud-based email marketing platform. In this way, beginners may feel a little daunted at first, but persevere and you’ll soon get the hang of it.
If you are new to Pinpointe email marketing, we recommend taking the time to go through the process of choosing from their massive library of HTML email templates that are ready for your brand and content. The easy to use WYSIWYG HTML text editor is very intuitive, making the job of putting together a great looking email simple. Upload your content, images, logo, and even your social media buttons in seconds.
We especially liked the option to send out a test email message, so you can see what it will look like before you send it out to your subscribers as well as the spam and bounce detectors that ensure your email will arrive direct to your subscribers’ inbox. You will want to carefully import your email list, and then sort them by group if you choose to target your emails for a particular audience. Set up the email capture widget on your website or blog to grow your email list. Unlike other popular email marketing products, Pinpointe actually provides everything you need to build effective landing pages and capture those signups fast.
While Pinpointe does offer all the high quality features you would expect from an email marketing service, you will find similar but cheaper services in this category. Furthermore, the rather dull “business” feel, and the relatively complex user interface may put of those new to email marketing. This certainly isn’t a “just add water” email marketing campaign that you will have up and running in a matter of hours. Rather, Pinpoint is designed specifically with B2B (business to business) needs in mind. For this reason, we would recommend Pinpointe to small to large businesses, as well as specifically enterprise B2B email marketing campaigns. Click here to check out their 15 day free trial which will certainly be enough to tell you whether or not this is the product for you.
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