|Editor's Review Costs & Features Videos User Reviews|
We have awarded iContact our prestigious Bronze Award in this category, having reviewed 23 Email Marketing Services. Read our review below to find out why...
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With such a range of products available for those in search of email marketing software, awarding our Top Choice Award was not as easy as initially expected. However, after extensive testing and comparison, iContact by Vocus began to stand out simply because of the quality of the product at such a low price; i.e. Vocus offer exactly what the consumer is looking for. With iContact you can expect every feature necessary to put together a professional marketing campaign, without the excessive cost generally associated with such professional tools.
Furthermore, the flexibly and accessibility of the iContact software make it possible for anyone with a computer to set up and manage their ideal email marketing campaign however complex or simple it may be. What is more, expanding the features of your iContact account as your business grows is very straight forward. So for the reasons above, whether you are looking to carry out a long term mass campaign, or just a bit of local publicity, with iContact you will certainly get your money’s worth. Read on as we take a closer look at the fantastic range of features that iContact has to offer.
As soon as one arrives at iContact.com it is immediately clear that this is a professional service. If there is one thing that is possibly easier to navigate that iContact’s user friendly email marketing tools, it has to be their website. With just a few clicks one can quickly and easily gauge the variety of price plans on offer and what package will best suit their needs. We especially appreciated how straight-forward the whole process can be; transparent information, simple terms and conditions, and no surprises after sign-up. Additionally, there are several options for speaking to a real person – via online chat, a toll free telephone line, and online contact form. There’s a reason why Vocus has an award-winning customer service team.
It is hard not to be initially impressed upon first checking out iContact, and we are happy to say that you are unlikely to be disappointed as you move on to try out their software. If we could sum it up in one word it would be intuitive; the array of services and features allow anyone, even with limited creative ability, to easily design a professional looking email campaign. Managing this campaign, once you have launched it, is just as simple, yet the reporting and contact management tools on offer are actually some of the most sophisticate available.
If we could sum it up in one word it would be intuitive; the array of services and features allow anyone, even with limited creative ability, to easily design a professional looking email campaign.
For those who are still unsure whether iContact is the email marketing service for them, signup is free for the first 30-days. Furthermore, no credit card is required until you are ready to make a decision on whether or not to go ahead and begin paying for iContact. We simply provided our contact information and received immediate email access to the free email marketing plan at the introductory level (for up to 100 subscribers). In minutes, we were able to access a full version of iContact’s email marketing tools and had begun building and launching our very own email marketing campaign.
Central to the iContact software is an intuitive, drag-and-drop content designer which allows even novice users to design professional looking marketing emails. However, with the range of features on offer, and the sophistication of some of their tools, iContact will also satisfy the demands of advanced users as well as speeding up the whole design process. Once you have your emails ready to send, we found it quick and easy to import a mailing list and monitor activity reports. iContact provides full online tutorials, webinars, guides and best practices to make sure you are getting the most out of their software.
You can even have a custom HTML email template designed for you by the iContact team, which can save you a significant amount on hiring an external contractor to do this for you. Plus, unlike some of the email marketing products we review here, iContact is integrated with many social media and ecommerce tools, so there are many ways to keep in touch with subscribers and build email lists organically, with minimal effort.
Many other email marketing programs ask you to sign up for a specific time frame or pay ahead for annual services but iContact stands out by offering a no questions asked anytime money back guarantee. In this way, you can start out at a low monthly plan, and as your needs change you can upgrade (or even downgrade) anytime you want—with no long term commitments or risk. The 30 day free trial was an excellent way to ensure that the email marketing tools and features suited our needs and although we received a few email follow-ups and a personal phone call from iContact, this certainly didn’t feel like a high pressure sales call. In fact, it was an excellent opportunity to ask a few questions about how we could get more from the product.
In conclusion, iContact thoroughly deserves our No. 1 Choice Award due to their honest business approach which is obviously based on this company’s confidence in the quality of their product. iContact is a comprehensive email marketing tool that intuitively combines an extensive range of sophisticated features with an accessible user interface. This allows beginners and experts alike to design and run an email marketing campaign suitable to their needs and abilities based on an affordable and flexible price plan. Click here to get started on the 30 day free trial; we can assure you it will be worth your while.
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