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From start to finish, dotMailer present a professional image for a truly professional standard product. With just two simple options, the Professional Plan and the Enterprise Plan, you can assess which price to features ratio will suite you best according to your business’s email marketing needs. You will then continue to pay a monthly fee according to how many emails per month you plan to send. Not sure about what your email marketing requirements are? Well you have the option to either get in touch with one of dotMailer’s well informed and courteous sales reps and/or sign up for the free trial which doesn’t require any credit card details and gives you a great taster of what dotMailer will have in store for you.
The ease of the drag and drop template building process makes it straightforward for people who have little experience or interest in HTML to adopt a custom appearance in their marketing emails and newsletters. We also appreciate The Assassin spam checker program, the template library for those who aren't interested in designing their own, and the micro-site builder for people who want to create a unique landing page for their campaigns. The benefits don't end here though. Users have the option to schedule emails for future mailings, trigger the emails to follow the submission of specific web forms, and to create SEM campaigns to reach out to a broader audience.
There are a couple of things that really set dotMailer apart from some of the more popular names in the business. First, it's one of the few email marketing companies that cater to both the European and American markets: perfect for transatlantic businesses. Second, SMS campaigns are still fairly unique in this category. Third, dotMailer allows users to compare reports from different campaigns. The downside is that the price for dotMailer is much higher than that of other services – especially when you include the licensing fees. However, when compared to other email marketing services that offer similar levels of account management and support, dotMailer’s prices do appear more competitive. Your decision will hinge on whether or not the scale of your email marketing campaigns requires such advanced features and comprehensive account management services.
dotMailer is certainly the professional’s choice. While impressive, its features and tools can be found elsewhere at a much cheaper price. However, their account management services are actually pretty reasonable when compared to similar products in this category. To be honest, those just looking to dabble in email marketing won’t really get much out of these services. Rather, those strapped for time and with a lot of potential benefits to reap from email marketing will really appreciate a dedicated account manager who will hold things together, support you in the more technical aspects of your email marketing, and provide sound advice based on strong experience in email marketing. This said, you will still have full creative control of your email marketing, just without getting bogged down in the technicalities. Visit the excellent dotMailer website today to find out more about their product and sign up for the free trial.
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